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The Social Bubble

 
A discussion of social media and how it is changing the way people, and brands, communicate with the world around them

Business Objects - The Insight Community

Our Digital team has recently had the opportunity to work with Business Objects on the creation of a new community that is trying to leverage collective intelligence in a new way to tackle significant real-world problems.  It's called the Insight community.  They are partnering with a major environmental non-profit and some high profile public figures who will be presenting at the Climate Summit on May 15th in New York City.  Their goal will be to put Business Objects' data visualization tools in the hands of an open community to find new ways to raise awareness around, and ultimately solve, major global problems.

Insight takes the concept of an online community and moves it beyond transactional relationships, like MySpace and LinkedIn, to true collaboration.  Additionally, it's a way for number crunchers to gain access to some very powerful tools and network with others in their field around big issues that affect everyone.  There will also be ways for consumers to participate and eventually a mechanism to allow other non-profits to tap into the community's intellectual capital.

Here's a video where Business Objects CEO John Schwarz talks about the community.

Stay tuned for more to come next Tuesday!


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Published 11 May 2007 21:06 by Andrew Gay

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