What am I referring to in the post title?  Is it the what was on the box of the DVD in the room of that creepy frat guy at college?  No.  Oh, wait, sure ... it's the premise to the new slasher flick from Quentin Tarantino, isn't it?  Nope. 

I'm talking about the campaign launched by Diesel Jeans earlier this week.  If you missed it, here's what happened:

Diesel put these three models in a hotel room starting a few days ago.  There are live webcams, and - although the premise is really dumb (the two girls have taken over the Diesel website by kidnapping a company rep in order to become "famous") - the site traffic grew like crazy.  Check out this graph from Alexa below.

The live video feed was cut today, on the fifth day of this charade (probably leaving a few really creepy, pasty looking guys crying).  Besides the blatant sex appeal, the site drew from some very successful pages posted on YouTube and MySpace - along with a bunch of photos hosted on Flikr.com. 

All in all though, it's a reminder that no matter how far communication technology advances, and no matter how large the blogosphere becomes, how engaging social networks get or how un-virtual our virtual reality grow to be, sex will always sell.