If you’re in Toronto next Tuesday, Jan. 23, and interested in chatting to a diverse group of ad and PR people about social media, please feel free to drop by Throng, held informally at 7pm at Paupers Pub (Bathurst and Bloor).
This Month's Topics (to discuss or ignore as we choose)
1. "You" as Time's Person of the Year, and "The Consumer" as Advertising Age's Agency of the Year.
Is this an important way for the social media message to get through to the mainstream? Is it just two magazines copping out from having to make a real decision? Have you put "Time's 2006 Person on the Year" on your resume yet? Mary Keating, head of our national tech comms practice, comments on the two proclamations here.
2. Biggest Word of Mouth stories of 2006.
Let's review the most interesting WOM stories, viral marketing initiatives, social media successes and failures. What does 2007 hold in this arena? Come armed with some examples if you can.
Show up whenever you can, leave with your brain full. No formal speaker, just conversation among a smallish group of marketing and PR types. Please let me know if you plan to drop by so I can hold the table size.