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Perception = reality

 
"Reality is only an illusion, albeit a very persistant one" Albert Einstein. On PR and how perceptions are being changed, every day, by everyone, unnoticed

Thou should blend!

From a Chuck Norris puppet to golf balls, and from credit cards to the iPhone... Tom Dickson, founder of blending machines producer Blendtec, attempts to demonstrate the power of his blender by (trying to) blend almost anything. Yes, the founder indeed. In an absurd, Brainiac-style kind of way.

To me this is a great example of 'making' a C-level executive to do something else, to get him out of the boardroom. But when does it start to become ridiculous? When do CEOs, founders, politicians and other high-ranked people start to lose credibility?

To give you one example: the Netherlands' Prime Minister J.P. Balkenende performed as a presenter in daily gossip TV show RTL Boulevard, while campaigning for his re-election... now THAT was definitely too much.

Looking forward to hearing more bad (or good) examples.

P.S. Don't try this at home. Yeah right.


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Published 06 August 2008 21:55 by Kalle Siebring

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