A while ago I have called for a ban on bad press releases. Still there are times when a press release is a valid option. Fine, no problem, but let's agree on words and phrases that should never (NEVER!) be used in releases anymore.
Here is my top 10 of words/phrases to be banned from every press release, as they are being used way too often and easily:
- Delighted to announce
- Leading supplier of
- Solutions provider
- Best of breed
And some that have just fallen out of the top 10:
- Competitive advantage
Agree? Looking forward to hearing your additions...