Oh no... not another press release!!

A while ago I have called for a ban on bad press releases. Still there are times when a press release is a valid option. Fine, no problem, but let's agree on words and phrases that should never (NEVER!) be used in releases anymore.

Here is my top 10 of words/phrases to be banned from every press release, as they are being used way too often and easily:

1. Delighted to announce
2. Leading supplier of
3. State-of-the-art
4. Unique
5. Solutions provider
6. Groundbreaking
7. Enable
8. Innovative
9. Business-critical
10. Best of breed

And some that have just fallen out of the top 10:

• World-class
• Competitive advantage
• Revolutionary

Agree? Looking forward to hearing your additions...

Published 04 May 2007 19:09 by Kalle Siebring

Comments

• 

  gorgeoux said:

  Last year I saw an paper of Vodafone detailing on words such as the above, forbidden from any form of written communication done by or on behalf of the company. It was an amazing compendium. Wish I kept a copy; I fear though that it's not public information.

  May 14, 2007 00:14
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  http://www.articlewebtraffic.com said:

  hey I always wanted to find out more about plr articles.

  May 27, 2008 23:59
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  Guy Skipworth said:

  I would add anything with the word "stragetic" in it

  It's not good to have a plan to achieve your goal, you need a STRATGIC plan."

  PS as well a business critical, I would add "mission critical."

  July 10, 2008 20:24
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  Mirona Iliescu said:

  I'd have "synergy" and "streamlining" in my top 10.

  July 31, 2008 12:35