One of our newest clients, Riddle Productions, recently launched an all-new daily interactive game called Daily Rage! in conjunction with MTV.com. Riddle is also known for its many online adventure-based games such as two-time Emmy nominated interactive Web series Stranger Adventures.
Besides the actual game-play being engaging with daily cash prizes and a monthly jackpot, Daily Rage! has an interesting business angle. Advertisers have the ability to run branded campaigns in and around the game, even integrating it into the actual game play, communicating brand and product value.
This new partnership with MTV.com is a result of the successes of the previous beta version of Daily Rage!, and the game provides emotionally driven content to create a positive connection between players and brands via enhanced flash environments.
Supported by MTV.com on-air and online promotions, Daily Rage! features a new daily game environment revolving around MTV Networks’ programming line-up, pop culture and music. A team of talented flash animators compose backdrops, scenarios and environments that offer user interactivity throughout these one of a kind gaming worlds.
Here’s a 15-second video promo