(Unfortunately a technical difficulty meant that this podcast was accidentally deleted. This is a repost.)
This week, Hill & Knowlton Canada's bi-weekly podcast -- Connected Conversation -- hasted by Boyd Neil features a discussion with Alan Chumley about trends in measuring the impact of corporate and marketing communications programs.
Alan recently joined Hill & Knowlton Canada's Toronto office as director of measurement. It is perhaps indicative of the extent to which measurement is on the minds of communications professionals that a leading Canadian consultancy has hired someone specifically to advance its thinking in this field.
In this podcast Alan talks how the analytic tools for measuring the impact of communications programs are getting better, and firms are beginning to realize that they can no longer get away with talking about public relations as simply a "soft art".
More about Alan, PR and measurement can be found here.
Comments, ideas, even disagreement, are always welcome.
Update: Alan's appointment notice can be found at Hillandknowlton.ca.