3RD sense is a casual gaming and advergaming company based in London, UK, and Sydney, Australia. 3RD sense is also a Hill & Knowlton client and, as of last month, the force behind two new blogs: thelittlegamer.com and theadvergamer.com.

3RD sense is no stranger to social media, having pioneered the use of social bookmarking for games. This is one company that will find blogs to be a completely natural means of communicating with customers, the industry and other communities of interest.

Any discussion of best practice in blogging usually comes back to a half-dozen connected themes, ranging from authenticity to honesty to listening. But it is one of these themes in particular — personality — that I believe will be the cornerstone of 3RD sense's success. Personality is present in everything 3RD sense produces, from its games to the cute little avatars on its business cards. To my mind, personality is also the hallmark of these two new blogs.

Welcome to the blogosphere, 3RD sense. I know you'll be very well received.