Browse by Tags

• Citizen Journalism
• Reputation
• Stakeholder Relations

• Digital Campaigning

  Thanks to a colleague with a personal blog here (really good, especially if you like indie music), I took a look at a CBC report of a blogging campaign targeted at pushing the song of an independent band to the top of the iTunes charts, bypassing the Read More... Posted 10 March 2007 14:33 by Boyd Neil | 0 Comments Filed under: Stakeholder Relations, Reputation, Social Media/Web 2.0

• Spin Cycles Episode #6 - End of Post-Modern News

  The final episode in Ira Basen's Spin Cycles series is a bit of a schmozzle (not to be confused with 'schlimazel' which refers to someone who is inept), a mix of the habitual juvenile sniping at public relations (especially agencies who create those corporately Read More... Posted 28 February 2007 09:01 by Boyd Neil | 3 Comments Filed under: Citizen Journalism, Social Media/Web 2.0

• Spin Cycles Episode #4 - The Real Spin Masters

  Interest in my commentary on the Spin Cycles series appears to be waning as evidenced by the declining number of views. This may be because my writing is somewhat pedantic, which I recognize as a fault. But I like to think the indifference is more a function Read More... Posted 12 February 2007 18:15 by Boyd Neil | 2 Comments Filed under: Social Media/Web 2.0

• Public Policy and Social Media

  Debate on public policy should find a natural outlet in the demos of social media. It is a stage set ready made for the presentation and exploration of complex ideas (maybe best in single rather than multiple acts.) Of course, social media also require Read More... Posted 13 November 2006 17:04 by Boyd Neil | 5 Comments Filed under: Social Media/Web 2.0

• Social Media - A Global Phenomenon?

  Next week I will be in London for the International Public Relations Association (IPRA) Summit . Although at the Summit as a paying attendee, I will be facilitating something called a "champagne roundtable" around the issue of social media and its impact Read More... Posted 26 October 2006 15:13 by Boyd Neil | 0 Comments Filed under: Social Media/Web 2.0

• Once Again - Who's Blogging?

  At another conference at which I presented last week (Yes, I do a lot of public speaking on behalf of Hill & Knowlton Canada), I again asked the audience of communicators whether anyone blogged. Not one person put up their hand. This is the third Read More... Posted 21 September 2006 08:19 by Boyd Neil | 3 Comments Filed under: Social Media/Web 2.0

• Summer Content Problems

  Toronto business lawyer and active blogger Ron Hyndman wrote this weekend about what he calls " content discontent ", a feeling he has that some blog prose is getting stale in part because "of the common attitude that to get one’s traffic up (a common Read More... Posted 28 August 2006 08:02 by Boyd Neil | 0 Comments Filed under: Social Media/Web 2.0

• Quirky Links

  Some Wednesday morning links with purpose . . . Iran's rather odd president has commissioned a " nuclear symphony " inspired by the country's push to become a nuclear power. It will debut next week. The argument that culture is politics has been given Read More... Posted 28 June 2006 07:29 by Boyd Neil | 0 Comments Filed under: Social Media/Web 2.0

• Web 2.0 and Language Redux

  I am delighted to see that Business Week's Robert Hof agrees with me about the somewhat abstruse nature of Web 2.0 language. After nodding to its language "peculiarities", he goes on to argue that "For all its appeal to the young and wired, Web 2.0 may Read More... Posted 05 June 2006 14:52 by Boyd Neil | 0 Comments Filed under: Social Media/Web 2.0

• Social Media and the Language Problem

  Having tried on a number of occasions to argue with clients and friends about social media, social computing, citizen journalism and their collective impact on how we are talking and creating differently, I have more often than not been met by blank stares. Read More... Posted 02 June 2006 16:17 by Boyd Neil | 4 Comments Filed under: Social Media/Web 2.0

• Thinking Social Media and Politics

  With all due respect to my colleagues who practice government relations, political parties seldom lead when it comes to communication strategies, preference being given to door-to-door campaigning, legacy media relations and staged debates. When it comes Read More... Posted 25 May 2006 20:30 by Boyd Neil | 4 Comments Filed under: Social Media/Web 2.0

• Web 2.0 and Collaboration

  A few weeks ago, I posted a short comment on potential uses of wikis as a means of creating collaborative engagement between a company and its communities, for example in the development of a regional environmental strategy. Well, I just finished reading Read More... Posted 16 May 2006 08:32 by Boyd Neil | 1 Comments Filed under: Social Media/Web 2.0

• The Immense Personal Value of a Creative Commons

  Politics and economics aside, I will buy the whole book. I am talking about a book praised lavishly by Lawrence Lessig called The Wealth of Networks: How Social Production Transforms Markets and Freedom by Yochai Benkler. How do I know I will buy the Read More... Posted 27 April 2006 09:39 by Boyd Neil | 0 Comments Filed under: Social Media/Web 2.0

• Interesting Piece on Employee Blogs

  Mark Scheffler at Chicago Business posts a story this week about employee blogs and the corporate reaction . . . It is evident that companies need specific policies on blogging about the company by employees. Some do; many don't. The point is the blogs Read More... Posted 26 April 2006 13:53 by Boyd Neil | 0 Comments Filed under: Social Media/Web 2.0

• Why Blog

  I am in the middle of preparing revisions to an online course I teach at Royal Roads University (Victoria B.C.) in the university's MBA program. One of the course units is focused on social media, and I expend a good deal of "ink" in the course notes Read More... Posted 23 March 2006 19:24 by Boyd Neil | 9 Comments Filed under: Social Media/Web 2.0