In this issue, we tackle a number of issues relevant to the challenges of 2009. From achieving sales success in a down economy to the Twitter phenomenon, the global future of CSR, environmental positioning for US companies in the year of Copenhagen, and the new role of social media courtesy of the US presidential election, our H&K contributors have a point-of-view on the communications implications. And, lest we forget that inspiration is at the heart of what we do, John O’Keefe, worldwide creative director of WPP, argues that creativity must challenge sub-prime thinking, now more than ever.
With all best wishes for your success,
Chairman and Chief Executive, Hill & Knowlton