In this ambitious edition we explore the mega communications issues of global recession and the irresistible rise of social media. And we do so in the aftermath of a dramatic US election which has changed the reputation of the USA worldwide and has major communications implications of its own.
- The Changing Face(s) of K Street
Secretary Norman Y Mineta, a 30 year Washington career veteran, outlines how things will change for communicators following the recent US election.
- Navigating Uncertainty
Sean Murphy in Chicago and Lalu Dasgupta in London discuss corporate reputation and how to enhance it during these uncertain times.
- Saviours or Carpetbaggers? Asian Companies Head West
Glenn Schloss in Hong Kong highlights communications principles that will benefit Asian companies and sovereign wealth funds investing in Western markets.
- Finance Fulcrum Shifts East
Melanie Faithfull Kent in the United Arab Emirates describes how the financial crisis looks from a Middle Eastern perspective.
- Full Participation Marketing in a Recession
Hugh McGilligan in New York details the need to optimise marketing spend and why now the time for ‘full participation marketing’.
- Marketing 2.0
Michael Mendenhall, Chief Marketing Officer for HP, emphasizes how Marketing 2.0 is even more important in today's challenging marketplace.
As always, we welcome your views and comments,
Chairman and Chief Executive, Hill & Knowlton