Best wishes for 2008 to all readers. Ampersand's 2007 editions reflected another year of major change in the role of communications. I have chosen four of the best articles for review.

• Chris Gidez related how the crisis landscape has changed for companies since the Tylenol product tampering incident in the early 1980s in What has changed since Tylenol?
  
  
• Andy Sutherden, Scott Kirkpatrick and Eddie Moore advised readers on the The Ten Commandments of Sponsorship and Alliance Marketing.
  
  
• Alan Liu mapped out the enormous influence that social media has in China in People's China, Finally.
  
  
• David Robinson gave us some insight into communications in the Middle East, in Middle East Myths Beginning to Fade?

The next, wholly new, edition of Ampersand will be issued shortly.

Paul Taaffe
Chairman and Chief Executive, Hill & Knowlton
Paul.Taaffe@hillandknowlton.com