Ampersand looks at some of the implications of the recent phenomenal growth in the Middle East:
From an international viewpoint it is sometimes easy to forget how local some issues are – just as locally it is sometimes challenging to understand just how global business has become. Nowhere could this be more true than in the Middle East today.
I hope you will find this spotlight on the Middle East informative and helpful for your own communications policy.
Paul Taaffe
Chairman and Chief Executive, Hill & Knowlton