About Alan Chumley

In the newly-created role of director, measurement, Alan works with clients from the business development phase all the way through their relationship with Hill & Knowlton, identifying the ideal metrics for defining, and then measuring success.   As a thought leader and evangelist, his mandate is to challenge Hill & Knowlton, our clients and the industry to continue to raise the bar on how we effectively demonstrate the value and impact of communications.

Prior to joining Hill & Knowlton, Alan was the vice-president, business development, at Cormex Research, a Canadian media content analysis and measurement firm.  Before this, Alan held increasingly senior positions in corporate communications at Bell Canada and ING Canada.     

Alan is a graduate of the University of Waterloo and holds a post-graduate certificate in public relations from Ryerson University and an M.A. in communication and culture from York University with research focusing on media effects and uses, audience analysis, reception studies and best practices in PR management and measurement. 

Alan teaches research and measurement for PR at both Ryerson and McMaster University. 

Alan is a member of the Canadian Public Relations Society's Measurement Committee.